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Digital Marketing

The Role Resources Play in Brand Strategy

There are many elements to consider that affect branding: customers, value propositions, customer service, ability to execute, etc.

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Creating homeostasis for your marketing ecosystem

I want you to think about the marketing channels you employ as an ecosystem. I know that sounds cliche. That’s because it probably is, but trust me, i...

Digital Marketing

Consistency is key when it comes to social media marketing

There are too many articles and blog posts about how to master social media marketing. Countless gurus and experts that have a ton of advice for you -...

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Is spam hurting your search rankings?

I want to share a little win here because I’m not sure everyone understands how horrible spammy backlinks are for your SEO. I did an audit for a clien...

Digital Marketing

LinkedIn Local Buffalo - 3 Tips for LinkedIn Success

LinkedIn Local is a movement that has been popping up in cities across not only the U.S, but the entire world. For those of you that have not heard of...

Branding Digital Marketing Educational

Digital Marketing Strategy - Internal vs. Outsourcing

For most businesses, managing a profitable digital marketing strategy can be a big challenge. Different companies have varying levels of resources and...

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3 Tips to Conquer Content Marketing

When it comes to producing an effective digital marketing strategy, providing value is the name of the game. Entrepreneurs, small businesses, and esta...

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How to Increase Your Event's Success with Digital Marketing

One of the biggest pain points for companies when it comes to digital marketing and social media is being able to prove the success of your efforts wi...

Digital Marketing

5 Reasons Why Blogging is Critical to Content Marketing

If you're a business owner, marketing director, sales person, or anyone who's interested in increasing your website traffic (and online sales) you've ...