Branding isn't putting your logo all over a bunch of stuff.
When done well, branding involves every aspect of your business:
- Its identifying compelling reasons why your product or service is important to the market (aka value proposition)
- Its marketing that message in a way that captures people's attention, and helps them understand the value
- Its leveraging resources to deliver your product or service to the market in a consistent, valuable way
All of these areas are related and affect one another. Proper branding ensures your customers associate your identity with an experience they trust.